If you have been online for any time at all then you know that Google usually shakes things up big time every year during the last quarter. Well they are doing it again this time there coming with a tsunami. They are introducing the all new Google Caffeine which is their next generation of search engine technology. And of course as always their plan is WORLD DOMINATION… Well the world wide web at least.
Google Caffeine is more than just one of Google’s frequent updates, they are going to release a complete overhaul of their search engine. Google 2.0 if you will… They have improved their search technology as well as the algorithm used to index your website.
According to Google’s Spokesperson Matt Cutts, the search engine giant already has one database online, but the full blown version will be released right after the Holidays. As most of you know Google has usually made their infamous changes right around the Holidays which caused a lot of ruckus among Internet Marketers.
All though no one from the search engine company has made an official statement, it would sure appear that they have had a change of heart recently. It appears as if the company has been a little more forthcoming with their information regarding how they index web pages. Even more shocking they allowed a selected few to beta test an early version of Caffeine. I am proud to say that I was invited to be a part of the beta testing process.
I made a promise to the members of my list to bring them, “gloves off” hard-hitting information. As I beta tester I felt it was my duty to grab this opportunity by the throat and squeeze it to death. Now you have the opportunity to benefit from all of my result findings. The results were truly outstanding, but before I open the books and share everything with you I want to first warn you… DO NOT go changing your entire business model based on my test results. I recommend that you merely use them as a starting points or sort of a guidelines if you will. As you already know Google has a reputation for making changes in the blink of an eye.
Now that I have put my little disclaimer out there on the table, let’s move on shall we? Here is a little scoop straight from the mouth of Google if you will. They are throwing a new criteria in the mix. With there new search engine face lift, “Site Speed,” or how fast your site loads will now play a factor. My test results also show that Caffeine will be penalizing websites for broken links.
It would also appear that the quality of your website will play a bigger role in rankings. After all it should… Put yourself in Google’s shoes for a moment, they are no different then any other company that is putting out a product. If there product is of poor quality it reflects badly on everyone involved. The key to Google’s success is their SERPs (Search Engine Results Pages) after all it is the key to all of their online revenue. It is their job to do whatever they have to keep their product fast, relevant, current and above all it must be of the highest quality.
My test results show that On Page factors will definitely play a bigger role with the new Google Caffeine. Unique content will carry more weight, page design, navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving higher rankings. For those of you that make a living via Adsense you may want to start figuring out a new game plan as far as bounce rate becoming a factor.
The information in the above paragraph for the most part was derived via my personal testings. However the one thing that is a fact, and I am 100% sure of is that Social BookMarking will play a huge factor in Google’s new algorithm.
If you are feeling a little worried please allow me to put your mind at ease. This new decision by Google appears to be the best thing that could ever happen for those with online businesses. Google is simply leveling the playing field, because they understand that anyone with enough money could buy a top search position. This process is called link buying and has become a very profitable business today. All indications show that Google is trying to do away with this problem and attempting to create more of a, “May The Bestter Man Win” type scenario.
My test results for backlinks came up inconclusive time and time again. With that thought in mind here is my suggestion. Keep building backlinks it damn sure couldn’t hurt, as long as they are quality backlinks i.e. article directories. Keyworded domains and good content combined with a few other on page factors did weigh in pretty high.
Here’s a little something that Google has already started doing and not many Internet Marketers are aware of this. Please keep in mind this is just based on my personal research. My test results show that Google is somehow using the audio within videos and using it to determine what the video is about. My testing shows that they are using about 15 or 20 seconds of the audio to get an idea. I noticed that when I mentioned my keyword phrase in the beginning I was indexed higher than when I failed to use it or I used it later in the video.
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